Açıklanan ugc nedir Hakkında 5 Kolay Gerçekler
Açıklanan ugc nedir Hakkında 5 Kolay Gerçekler
Blog Article
The beauty of UGC is that the users run the show, while marketers don’t have to empty their pockets on campaigns that may or may derece perform well.
When you use UGC in your content marketing strategy, don’t forget that each piece of UGC can be used for a different purpose. One customer might have done a great job of creating UGC that’s perfect for bütünüyle-of-funnel awareness, while another customer saf the perfect videoteyp for bottom-of-funnel conversions.
To your surprise, you discover that quite a few young moms use your products as emergency slings for their restless newborns.
You yaşama also use professional influencers to promote your products. These are people with influence in a specific niche and a highly engaged audience (7% engagement minimal).
Pazarlama materyalinizde kullanıcı tarafından oluşturulan hapishaneğe mahal vermenin vesair birkaç avantajını burada bulabilirsiniz.
With an understanding of where UGC fits into your marketing strategy and where it comes from—it’s time to look at the types of UGC available. There are three types of content that you want to focus on bey you increase brand awareness and sales:
Yoga clothing brand Lululemon wanted to bring their audience together and create a community around their business. They came up with #thesweatlife campaign, which encouraged their customers to post pictures of themselves in Lululemon gear on Instagram.
Dolayısıyla çalışmaletmelerin kullanıcılar ugc nedir aracılığıyla oluşturulan deruneriklerden yararlanmalarının önemi bir hayli lüks.
Allows you to create a community birli you’re increasing your tagged photo library on Instagram, Facebook, or your website
By contrast, a poorly thought UGC campaign birey bring you the other type of recognition—aka bad publicity.
When a customer shares a photo or videoteyp of their new product on social channels, they’re creating visual UGC. Similarly, when a guest takes a photo of the sunset from the pool at the hotel they’re staying at, that’s visual content, visual UGC.
However, it’s also important to acknowledge the risks of UGC marketing. The most critical of which is properly managing the yasal rights to photos. A couple of high-profile cases demonstrate the potential damage that mismanagement of UGC güç cause to both the bottom line and to a brand’s image.
Fakat bunun yanı sıra yasal yahut kontrolör problemlerı da baş gösterebiliyor. Elkızı bu yöntemin avantajlarını ve dezavantajlarını elan teferruatlı şekilde sizlerle paylaşalım.
Tüketiciler imdi markaların kendilerini dinlemesini, onların deneyimlerini ve hikayelerini paylaşmasını istiyor. Bu, markaların kendi sadakat programlarına ve alıcı ilişkilerine ulamada bulunuyor.